The three most important elements in a company's success are Strategy, Capital and Management. Without all three in-place and working together the company will not be successful. The business and strategic plan is needed to raise the funds required to implement the strategy and the management is there to effectively use the human and capital resources to achieve the mission.
Companies must have a combination of equity and debt to be successful as the business plan can't be funded with debt alone. In addition, all lenders will insist upon a significant equity contribution, 25% to 35% as a function of total capital required, as a pre-requisite for financing. Equity capital can come from friends, family, savings, business associates, channel partners, angel investment groups, venture capital funds, private equity investors and specialty investment companies such as those with a focus on double and triple bottom line investing. Debt capital will most likely come from banks, asset based lenders, factors and fixed asset lenders.
Roth Consulting helps clients develop business and strategic plans that are capable of attracting outside financing, both equity and debt, and then manages clients through the process. We also assist clients in developing the extended management teams required for a successful transaction including lawyers, CPAs, bookkeepers and tax advisors. In addition, Roth Consulting will develop the legal structure necessary to accept the funds on the best terms for the client.
In 2008, Roth Consulting raised several million dollars in expansion and growth capital for its clients despite the very difficult economic times presented by the global economic problems.
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