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e-Commerce and Web Marketing
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e-commerce and web marketing is the fastest growing segment of the total advertising, marketing and promotional industry with a compounded annul growth rate of about 58% over the past 7 years. The web represents a new channel of distribution for existing products, a cost effective method of reaching large audiences for new products and services and a new way of building consumer groups with common interests and demographics.
The web can be used for different business functions including;
1. e-Marketing
2. e-Commerce
3. e-Community
4. Some combination of all three.
How to use the web effectively, understand its costs and make maximum use of available resources is how Roth Consulting and the Roth Consulting Network helps it clients achieve their business and financial goals.It also helps clients integrate their e-commerce and web marketing goals into their total business plans.
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