Marketing & New Business Development
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The simplest rule for all businesses is that they must spend time and money on marketing to attract new customers, retain existing ones and stay one step ahead of the competition. Company that stop actively marketing and innovating, regardless of their product or service, will be out of business sooner rather than later. Since marketing dollars are often a company's largest single discretionary expense it is vital that the funds be spent with maximum impact.
Roth Consulting has in-depth experience in marketing at all levels including building marketing teams, developing plans that success, spending to the right level of gross rating point for the best combination of reach and frequency and in developing the company's message and selecting its media. Marketing campaigns that work are built around consumer research and a message that is both Self-actualizing and Anthropomorphic for the consumer.
Steve Roth has developed a seminar on Successful Advertising and Marketing Plans which has been taught across the Bay Area to literally thousands of people. He has also helped dozens of clients think through their market programs, develop the necessary market reseach and identify their Heavy User Group and then build plans to reach this prime audience with maximum impact and revenue potential.
This is key to all companies success and Roth consulting can help you build marketing plans that accomplish the company's sales goals.
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